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Web Survey Bibliography

Title Using e-mail as a research tool
Author Selwyn, N., Robson, K.
Year 1998
Access date 15.11.2004
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Abstract Using e-mail as a research tool potentially offers researchers many advantages such as easy access to world-wide samples, low administration costs (both financially and temporally) and its unobtrusiveness and 'friendliness' to respondents. However, e-mail's application as a research tool is constrained by its, as yet, limited and biased population of users (in terms of age, income, gender and race). Response rates to e-mail questionnaires appear favourable as does the ease of distribution and response times. Nevertheless, ensuring respondents' anonymity is virtually impossible. Using e-mail as an interview tool eschews the conventional constraints of spatial and temporal proximity between interviewer and respondent and offers the considerable practical advantage of providing 'ready-transcribed' data. However, e-mail interviews suffer from a lack of tacit communication.
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Year of publication1998
Bibliographic typeJournal article
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Web survey bibliography - Noncoverage & sampling (851)

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